CHALLENGE
Restaurants Unlimited has 20 brands, many with multiple locations. They needed to automate their welcome, birthday and anniversary emails, and develop branded templates that could be used by non-technical personnel to send out ad-hoc offers and event notifications.

SOLUTION
GCDirect wrote, designed, coded and set up automation for more than 45 locations in Restaurant Unlimited’s ESP (email service provider). By automating ongoing emails and providing easy-to-use templates, Restaurants Unlimited was able to utilize their marketing resources more effectively while increasing store traffic and nurturing customer relationships.