Challenge

People for Puget Sound is a conservation non-profit that faced a difficult fundraising environment during hard economic times. They needed a way to stand out from other non-profits to promote a Valentine's Day event at the Seattle Aquarium.

Solution

GCDirect created an engaging invitation tying together the People for Puget Sound mission and the holiday in an engaging, tongue-in-cheek mailing that drove a record number of donors to the event.