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10855 Silverdale Way NW #3323
Silverdale, WA 98383
GCDirect, a direct marketing firm from Seattle WA, brings its combined experience from across many B2C and B2B business categories and applies sound strategy and creative to reach your goals —and exceed them.
Let's get started. Areas of Interest:
     Marketing Automation
     New Ideas
     Online Marketing
     Offline Marketing
Click to view project images
Click to view project images
Client:  Goodwill
Project:  Job Training & Education

Challenge

Seattle Goodwill's mission is to improve lives through job training. They announce job training sessions about every two months to those on their email list. English is a second language to many of these subscribers and others do not read at a high school level, so the all-copy emails Goodwill had been using to promote class registration needed to be more accessible to their audience.

Solution

GCDirect created an icon-based list of classes for quick identification of the types of classes being offered. This iconic approach increased click-through rates by 78% and significantly increased registrations.

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