Challenge

A health care provider with a network of clinics opened a new women’s health clinic designed to provide a spa-like atmosphere for breast screenings. The spa approach required a more retail-oriented sub-brand to be created beneath the Pacific Medical Centers brand to match the experience in the clinic.

Solution

Generate a look that mirrored the spa experience utilizing the color palette of the “mother” brand, and carry it throughout the center. This branding and the marketing around it allowed the clinic to open pre-booked with appointments.