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GCDirect, a direct marketing firm from Seattle WA, brings its combined experience from across many B2C and B2B business categories and applies sound strategy and creative to reach your goals —and exceed them.
Let's get started. Areas of Interest:
     Marketing Automation
     New Ideas
     Online Marketing
     Offline Marketing
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Client:  BrightOaks
Project:  Websites

BrightOaks is a completely new concept in senior living, based on purposeful, family-style living. Bright Oaks even has a vocabulary of its own, which presents a challenge to deliver a message that readers can understand while using the brand language, as well as to convince the web crawlers to rank the site high despite the dearth of traditional senior keyword terms.

The branding uses bright colors and fun, arresting visuals of age-appropriate people to drive the message that life can be purposeful and fun, despite the limitations our bodies put on us. The umbrella site has sections written for four distinct audience segments, and the initial community site includes landing pages with a “translation” guide so search engines better understand the service Bright Oaks of Aurora provides. GCDirect created a full spectrum of branded material and templates for Bright Oaks including a style guide to maintain brand integrity in the future.

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