CHALLENGE:
Bright Oaks is a completely new concept in senior living, based on purposeful, family-style living. Bright Oaks even has a vocabulary of its own, which presents a challenge to deliver a message that readers can understand while using the brand language.

SOLUTION:
The branding uses bright colors and fun, arresting visuals of age-appropriate people to drive the message that life can be purposeful and fun, despite the limitations our bodies put on us. The launch of the brand entailed creating all collateral and websites for the umbrella brand as well as its first community.