Sending emails or marketing pieces that direct recipients to a general webpage is akin to sending customers searching for a needle in a haystack—they aren't sure where to buy what you're trying to sell. They quickly tire and leave your site without purchasing. GCDirect solves this problem with mini sites: abbreviated web sites that match the look and feel of your current site, but focus on the product or service being marketed. Because the mini site is designed to motivate the prospect to take action it quickens transaction times and ensures results. For example, if you are running an email and PPC campaign promoting winter coats, prospects should go directly to a page with winter coats—not to a page where they have to navigate to the item being promoted. Mini-sites dramatically increase conversion rates and deliver quick sales.