Direct mail is still the most effective way for many companies to generate audience interest and make sales. Paper mail is more intrusive than email because it doesn't have to compete with the myriad of messages in the email inbox. It can be dimensional, to break through corporate gatekeepers, or it can impact consumers with memorable creative. It allows the use of the most targeted lists to pinpoint only the prospects that are most likely to respond. Direct mail is still the best communications option to generate new, qualified customers. GCDirect is renown for its success with direct mail, generating exceptional response rates and making sales.