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206.274.0033
107 Spring Street
Seattle, WA 98104
GCDirect, a direct marketing firm from Seattle WA, brings its combined experience from across many B2C and B2B business categories and applies sound strategy and creative to reach your goals —and exceed them.
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Areas of Interest:
     Marketing Automation
     New Ideas
     Online Marketing
     Offline Marketing

Using email can be bad for your brand when prospecting, but it's a great way to reach people who want to hear from you. It's very effective for instant gratification—reaching people when they are already online and can easily navigate to receive more information or place an order.

GCDirect provides comprehensive email solutions, including testing plans and personalized landing pages, to make your email program rise to a new level of effectiveness. We offer a variety of email services, from current program evaluation and new program strategy to creative development and program execution:

  • Exact Target Implementation
  • CRM Integrations
  • Database Strategy
  • Template Development
  • Ongoing, Turnkey Blasting Email Services

Three keys to email success

GCDirect has identified the top three elements of successful email programs:

  1. A grasp of data and the audience. Knowing how to approach your target is a good place to start. GCDirect specializes in data segmentation, program management, CRM programs and integrating email software platforms, as well as list-building programs and the use of dynamic landing pages.
  2. Meaningful content. Customizing content to your audience is the only way to stay relevant and to minimize opt-outs. Design and content must work together to deliver a concise message that your audience wants to hear, while driving positive behavior—whether it be clicks, downloads or survey responses. GCDirect's extensive experience will ensure your emails are opened and read.
  3. Dependable delivery. Targeting the right audience and developing engaging creative are wasted if your message doesn't make it to the inbox. GCDirect uses ExactTarget to maximize delivery and provide complete post-email analysis. (ExactTarget is named a consistent leader by the Forrester Wave™: Email Marketing Service Providers, Q1 2012.)

See some of our email work at our portfolio page, or contact us to request a portfolio review.

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